Resource Library

Brand Guidelines

At RE3 we know rehab sucks, and so does inconsistent branding. That’s why we’ve created these guidelines, so you know what to do and how to do it. So when it comes to creating any brand piece, visual or verbal, keep these guidelines at hand. Because if you’ve got them, we’ve got you.
Download Style Guide

Core Brand Colours

The core brand colours are used for overarching RE3 applications, such as your website or digital electronic items and even social media. The extended colours (Orange tint, Neutral grey) can be used to balance the use of Orange and Black colours. The orange colour should be used selectively. Large areas of orange can be overpowering and should be avoided.

Digital Only: Orange

R255 G87 B0
HEX #FF5700

Print Only: Orange

PMS 2018 C
C0 M65 Y100 K0
R238 G114 B3
HEX #EE7203

Black

PMS 426 C
C0 M0 Y0 K100
R0 G0 B0
HEX #030303

Mid Grey

C0 M0 Y0 K20

R218 G218 B218

HEX #B2B2B2

Light Grey

C0 M0 Y0 K40

R178 G178 B178

HEX #DADADA

White

C0 M0 Y0 K0

R255 G255 B255

HEX #FFFFFF

Orange 30% Tint

PMS 2018 C
C0 M65 Y100 K0
R238 G114 B3
HEX #EEEAE6

Neutral

C0 M0 Y0 K5
R242 G242 B242
HEX #F2F2F2

Typography

TT Lakes is the primary brand typeface used for all RE3 communications. Its two weights provide clarity and flexibility in the information hierarchy in layouts. It features on the product packaging and branded marketing materials in headlines and large text copy. Roboto is our secondary typeface, used for body copy and large amounts of text.

Primary Typeface

TT LAKES

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Medium

Demi Bold

Secondary Typeface

Roboto

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Light

Italic

Regular

Medium

Bold

Download Fonts